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Communications strategy

Communications strategy

Goals

Decrease time from feature release to public knowledge of feature

Increasing utility of tools to academics - gives more heft via publishing - increases visibility (how do we get this? academic groups already like open source things, could make examples and docs more visible/discoverable, and ensure that the initial installs)

Improve discoverability, esp. of examples

  • Social media blitz, conference talks, virtual workshops

  • Automate/calendar-schedule social media blasts

  • Could ask on social media which examples they want to see

  • Encourage users to spread the word, or submit their notebooks to anything-goes

  • Do an AMA of some sort? Reddit/Twitch/Zoom office hours

  • University visits/workshops

Add examples that are relevant

  • Some heavy manual steps here, lots of consideration

Evolve examples/features to meet user needs (ex PTM concept evolution from workshop to repo)

Some sort of regular project updates - newsletter? publish ad board updates? AI meeting summaries?

How do we do product differentiation? Ex espaloma vs. nagl? Is bespokefit an openff product.

  • Bespokefit is a little different from other OpenFF projects in that we’re not open to new features/contributions, whereas we’re open to contributions/new capabilities in most other packages.

Confusion about purpose - Feedback on the landing page has been that folks don’t have a clear idea of what we do - we should have a thing that says “we make force fields”

(Who maintains our website? JW: Let’s say that the infrastructure team does)

How can we make meeting notes more accessible to outsiders?

  • AI summary? Mixed feelings about accuracy.

  • Who is this summary intended for? Maybe somewhat infequent meeting attendees who need to occasionally catch up.

  • Could publish monthly ad board summaries

  • Could do 1 paragraph AI summaries as part of a newsletter, and the paragraphs could link to the meeting notes.

  •  

Channels

Internal

Slack

Confluence

Recurring meetings

External

Website

Github

Docs

Workshops

Conferences

Posters

Talks

Booth

Bluesky

LinkedIn

Blogs

Youtube

Problems to address:

  •  

  • What are we trying to accomplish?

    • MT – Recall that JW told a person at the in person meeting that we can now load PDBs. We should look at improving this ratio of staff time to external person time.

  • How do external but interested parties find out status?

    • Meeting types – a central list of all science meetings, purposes, channels, notes and agendas, somewhere public

  • Product differentiation

    • Espaloma vs NAGL

    • general collaboration research work vs OpenFF’s

  • OpenFF website is very old

    • Need to cut out a lot of cruft

    • It should primarily be a map to our online footprint that explains and contextualises how pieces fit together

    • From the IRL meeting, good place to ask what to keep

    • Ideally: update site once a quarter

    • A splash page that explains all parts of the project and links to all relevant resources sounds like a good idea, but what we have is an approximation of this that is very hard to keep up to date.

  • Confluence

    • KCJ put a lot of work into structure, but now no one uses it

  • Example notebooks

    • Barrier to getting people to find it

    •  

Blog Post Ideas

  • NAGL

    • How you can use nagl to make your life easier - LW

    • Why we need nagl - LW

    • Use AI to set up your molecules for simulation! - JE

  • How to win at conferences

  • What does it mean for a force field to be self-consistent? - CC

  • Why do we need a general force field?

  • How hard is it to train a protein force field? - CC

  • Is a molecule a molecule?

  • Why do we need to track stereochemistry?

  • Why all of our molecular file formats are terrible and (we shouldn’t make another/we should just use Interchange instead)

  • Why you should never (in MM-land) infer a molecular structure from elements and 3D coordinates alone - JuH

  • Types of thinking you can’t do on 6 hours of sleep

  • The cost of free in open source - JW

  • Other fruits are expensive but bananas are cheap

  • Why are physical models relevant in the face of machine learning?

  • If someone else made the world’s best force field using our tools and methods, we still win

  • What we’ve done in the past x_ - JE

  • Boston is too expensive

    • Let’s have conferences in Charlotte instead

  • Bad AI/ML models

    • We have the tools to discriminate between good and bad models

  • Leaked meeting transcripts

  • Areas of opportunity

    • What are we NOT good at?

  • OpenFF tools are designed to be used (and expanded upon)

  • My favorite github issues - PB

  • Lily’s improper dihedral rant

    • the value of collecting scattered information in a single location

  • An apology for aromaticity

  • Savage self-criticism

  • Why we should drop (graph-based) bond order and no longer use aromaticity - DM

  • What happened with the WBO project (and is it still a good idea?)

    • When is it time to pull the plug on a project?

  • Cheminformatics can’t comprehend transition metals

  • We make no warranty but we do provide (some) support

  • When to deprecate and how to maintain trust - MT

  • The importance of open source scientific software - BM

  • How is our project structured and funded? - JE

  • How does a grad student work with OpenFF? - AF

  • Python dependencies suck - TG

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